Volkswagen Military & First Responders Program
To all qualifying Veterans, First Responders, and members of the five military branches--We're so inspired by your courageous and selfless service to America that we'd like to give you something in return. See the eligibility requirements below for receiving a $500 bonus toward purchasing/leasing a select new Volkswagen. Documentation is required when purchasing or leasing a new, unused vehicle.
The following customer and their family household members are eligible for the program:
- Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve)
- U.S. Military Veterans & Retirees
- First Responders include Police Officers, Sheriff/Sheriff's Deputy, Correctional Officer, State troopers, Federal Law Enforcement Officer, Firefighter, EMTs, and Paramedics.
Documents needed at time of sale:
- Military: Leave and Earnings Statement (LES), or Military ID Card
- First Responders: Department-issued ID
*Volkswagen of America, Inc. will apply a $500 Military and First Responders Bonus for qualified active duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who lease or finance the purchase of a select new, unused Volkswagen model (excludes Golf R) through participating dealers from January 3, 2025 to January 5, 2026. Proof of military/first responder eligibility and residency of family household member (if applicable) required. Bonus applied toward lease or finance contract and is not redeemable for cash. Bonus cannot be redeemed on Fleet and Dealership Sale vehicles. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See your participating Volkswagen dealer for details or, for general product information, call 1-800-Drive-VW. ©2025 Volkswagen of America, Inc.